Dell announces heroes of TYOP campaign

Banglore: Dell India has announced new heroes Vishvas Chitale, Chitale Dairy and Subrahmanyam Yadavalli, CoOptions Technologies – to be role models for how emerging businesses may use technology to scale and grow their businesses. The Take your Own Path (TYOP) campaign has seen great success, driving up Dell’s market share in India in the target SMB segment and recently bagged the award for being the Best Campaign for reaching business / political decision makers’ award at the Media & Marketing Awards 2010.

The M&M Awards recognize and celebrate leading pan-regional advertising campaigns, the most innovative and effective work running within international media owner companies and the finest co-ordination of multi-local advertising strategies. Commenting on the announcement, P Krishna kumar, director, Marketing - CSMB, Dell India said, “Take Your Own Path features real customer “heroes” in our media campaign with the idea of building online and offline resources that offer no-nonsense advice, definitive technology solutions and strategies for using technology more effectively to address top business challenges.” He added that the campaign has helped drive a deeper connect with entrepreneurs and small and medium businesses, to validate Dell’s understanding of this segment as well their commitment to offer holistic solutions and help them become a trusted IT advisor to these companies.

Vishvas Chitale, CEO and CTO, Chitale Dairy said, “It called for a paradigm shift within our family business to adopt technology not usual in our industry but as we have worked with Dell towards this IT infrastructure, it is playing a key role in how we expand our business and find new opportunities to scale up. I am delighted to be a part of Dell’s Take Your Own Path campaign as it recognizes our journey and what sets entrepreneurs apart, offering a very real connect with the challenges faced by medium businesses”. “We have used technology at CoOptions to improve operational efficiency, reduce downtime, and enable seamless integration across multiple platforms. In the process we have created a sustainable business model for empowered rural hubs that offer financial solutions and offerings to rural agricultural communities. I hope by being part of this TYOP campaign journey, I contribute in inspiring existing and aspiring businessmen to employ technology in their respective businesses and derive benefits of the same, much like how CoOptions did”, said Subrahmanyam Yadavalli, managing director, CoOptions Technologies.